British TV presenter Michelle Ackerley has joined forces with Vodafone, becoming the brand's Chief Trade-in Officer, encouraging the nation to trade-in its mobile phones to save money as well as the environment.

Acklerley is promoting Vodafone's new trade-in tool which aims to 'help overcome the issues that have put people off trading in their phones in the past', after research suggests 88% of Brits have never traded in a device before, and commented 'So many people have missed out on savings because the trade-in experience just hasn’t been good enough... As the new Vodafone Chief Trade-in Officer, I want to make sure everyone knows how much money they could be saving, and that everyone gets what they’ve been promised. I want to help customers upgrade to the latest tech at a much more affordable price than they might think is possible'.